In a bid to spread joy and connection this Easter, global digital gifting platform Prezzee has launched an engaging new initiative—“Prezzee Magical Moments – Choc Ops Easter Delivery.” This immersive experience offers families the chance to receive personalized AI-generated video messages from the Easter Bunny, designed to create memorable moments for children during the holiday season.
A New Chapter in Personalized Gifting
Building on the success of last year’s AI Santa campaign, which captivated audiences during the Christmas season, Prezzee aims to delight children and families alike with its latest offering. The AI Easter Bunny videos are crafted to include the child’s name, hometown, and a unique surprise, giving viewers a behind-the-scenes glimpse into how the Easter Bunny and her helpers prepare for the perfect egg hunt.
“Our goal is to spark joy and human connection through magical moments, and this campaign brings Easter to life in such a truly memorable way,” stated Jane Scotcher, chief marketing officer of Prezzee. “Following the incredible response to our Christmas AI Santa experience, we wanted to give families another moment of wonder—one that brings smiles, excitement, and a little magic to homes everywhere.”
Reflecting on Past Successes
Last year, Prezzee’s AI Santa initiative garnered significant attention, resulting in over 24,000 personalized Santa videos being shared among consumers, as well as nearly 7,000 Magical Smart eGift Cards exchanged. These figures showcase the ability of personalized experiences to not only connect families but also drive commercial engagement.
“The success of these kinds of campaigns highlights how personalized experiences can drive connection and commercial impact,” Scotcher added. “The results of our AI Santa campaign proved that experiential digital gifting is more than just a novelty, but a new frontier in brand engagement. This Easter Bunny experience is a continuation of that vision—using AI to create emotional touchpoints while reinforcing our core mission to make gifting more personal, joyful, and meaningful.”
How It Works: Simple Steps to Create Magic
To participate in this heartwarming experience, parents need to follow a straightforward process at prezzeemagicalmoments.com. After completing a brief online form, they will receive a customized video message from the Easter Bunny within minutes. Here’s how:
- Visit the Website: Go to prezzeemagicalmoments.com.
- Fill Out the Easter Hunt Personnel Report: Provide details such as the child’s name, age, hometown, and upload a photo.
- Capture the Magic: Take pictures of your home’s best hiding spots for the Easter Bunny’s special “hoperatives” to plan the ultimate egg hunt.
- Deliver the Surprise: The nominated child will receive a personalized video message from the Easter Bunny, revealing their selection for a special visit.
- Complete the Magic: Send a Magical Smart eGift Card, redeemable at over 350 popular brands including Best Buy, LEGO, H&M, Target, and others.
This combination of video messaging and gift cards transforms ordinary Easter celebrations into extraordinary experiences.
About Prezzee
Founded in 2014, Prezzee is a pioneering global digital gift card platform that prioritizes seamless, personal, and sustainable gifting solutions. Operating across North America, the UK, Canada, Australia, and New Zealand, Prezzee connects consumers with numerous leading brands spanning various categories such as fashion, food, technology, travel, and gaming. The platform enables users to choose from a broad range of gift cards, ensuring that every gift is flexible and meaningful.
Through its innovative consumer and business platforms, along with strategic partnerships, Prezzee enhances brand visibility, expands customer outreach, and fosters growth for partner businesses worldwide.
For additional information about Prezzee and its offerings, media inquiries can be directed to Erin Farrell Talbot at 917-232-9309 or via email at erin@kellyvoelker.com.
In this remarkable fusion of technology and tradition, Prezzee’s new Easter campaign reaffirms its commitment to creating unforgettable experiences for families, setting the stage for joyous celebrations this holiday season.